http://knowledge.emory.edu/ Knowledge@Emory is an online resource that offers the latest business insights, information, and research from a variety of sources. Content includes analysis of current business trends, interviews with industry leaders and faculty, articles based on the most recent business research, book reviews, conference and seminar reports, and links to other websites. en-us Wed, 10 Jun 2009 00:00:00 EST Copyright (c) 2007 Emory University Strategic Management http://knowledge.emory.edu/index.cfm?fa=viewArticle&id=1241 In The Rule of Three: Surviving and Thriving in Competitive Markets, Jagdish Sheth, chaired professor of marketing at Emory University's Goizueta Business School, contends that any given industry has room for only three dominant players. With two of the Big Three American carmakers filing for bankruptcy in what is now a global auto market, his theory is proving true once again. In an interview with Knowledge@Emory, Sheth offers his analysis of the latest developments in the auto industry and explains why the changes, though painful, are necessary and will result in greater efficiencies in the long term. Human Resources http://knowledge.emory.edu/index.cfm?fa=viewArticle&id=1242 With the U.S. unemployment rate hovering at 9.4% for May, the steady stream of workers seeking jobs might make companies think twice about the need to attend job fairs. But the opposite is true, according to faculty at Emory University's Goizueta Business School and recruiters who attended a recent job fair sponsored by Goizueta's Alumni Career Services. “With so many people out of work, employers have a better candidate pool,” says Tom Smith, assistant professor in the practice of finance at Goizueta. Smith adds that attending a job fair can be less expensive for a company than posting an employment ad, and it offers another venue for companies to advertise themselves to jobseekers. Health Economics http://knowledge.emory.edu/index.cfm?fa=viewArticle&id=1244 As U.S. President Barack Obama refocuses efforts on universal healthcare, the burdensome question of how to fund it returns. With American healthcare costs skyrocketing, many industry experts argue that technology could be one of the most effective ways to slash rising expenses in the sector. But just what are the right and wrong ways to implement IT initiatives, and will hospital management and clinicians be willing to make needed and expensive investments in technology? Faculty at Emory University's Goizueta Business School and an industry expert from McKesson Technology Solutions debate the healthcare IT dilemma. Strategic Management http://knowledge.emory.edu/index.cfm?fa=viewArticle&id=1243 One of the great puzzles of business is why some companies, even entire industries, suffer decline over decades without ever finding a way to pull themselves out of the death spiral. In a discussion of this conundrum, Knowledge@Emory spoke with Robert Kazanjian, a professor of organization and management at Emory University's Goizueta Business School and an expert in strategy and change in large enterprises. According to Kazanjian, adapting to changes in the business environment is often more complex than even most managers realize. Finance and Investment http://knowledge.emory.edu/index.cfm?fa=viewArticle&id=1246 Chrysler's 42-day trek through U.S. bankruptcy court allowed the American automaker to restructure and paved the way for today's sale of the bulk of its assets to Italy's Fiat. The alliance gives Fiat further entree into the American market and may also give it a competitive advantage. But is filing Chapter 11 always the best option? According to legal and finance experts at Emory University and its Goizueta Business School, the stigma of filing for bankruptcy is considerably less than it once was and there can be benefits to such a move. To remain viable though, companies still need a solid business plan. Managing Technology http://knowledge.emory.edu/index.cfm?fa=viewArticle&id=1245 As more television viewing moves to the Internet, the questions of who controls the video content and how to keep customer demand satisfied continues to plague TV execs from all arenas. With so much money at stake, the major players want to avoid the mistakes the music industry still faces in the aftermath of challenges like Napster. During a recent panel discussion on the "Future of TV: Disruptive Changes in Video Services” held at Emory University's Goizueta Business School, industry experts shared opinions on the likely outcome of this new transition in technology. Leadership and Change http://knowledge.emory.edu/index.cfm?fa=viewArticle&id=1233 After spending most of his career at companies that competed with Microsoft, Stephen Elop became president of Microsoft's Business Division a little over a year ago. Following his keynote address at the recent Wharton Business Technology Conference, Knowledge@Wharton spoke with Elop about how the company intends to balance its traditional strengths with its goal of moving forward to the next generation of connected software applications. Elop also discussed ways in which the current economic crisis is reshaping Microsoft's business strategy, among other topics.