Articles 1 to 10 of 104
Applying Technology to Boost Sales and Cut Costs in Retail
From department stores to grocery stores, goods are regularly reordered and restocked, regardless of how many customers have come by. This can lead to customers staring at empty bins because restocking hasn’t happened yet or employees wasting time and inventory trying to restock a full shelf. In a new research paper, Richard Metters, associate professor of information systems and operations management at Emory University’s Goizueta Business School, and coauthors look at data capture at these “unattended points of sale” to assess how much more profitable retail can be by adopting the latest technology. Data is gathered from the retail sector with perhaps the least amount of inventory information: the vending machine industry.
Will Technology Continue to Drive Changes in the Stock Market Model?
Technological developments and a broad move to strike down political barriers to commerce have helped lead to an explosion in the pace and scope of investment trading. As innovation in this area continues to evolve, what will be the likely results? To explore the possibilities and pitfalls of the changing market, Knowledge@Emory spoke with Benn Konsynski, a chaired professor of business administration for information systems and operations management at Emory University's Goizueta Business School, and with Ramnath Chellappa, an associate professor of information systems and operations management. Among the highlights, the professors believe that increased regulation will guarantee an expanded role for technology.
How to Manage Your Brand in Today’s New Media Market
In today's era of social media and search, the nature of marketing no longer prioritizes instilling "faith" in a company or creating a "trust me" attitude. According to Sundar Bharadwaj, associate professor of marketing at Emory University's Goizueta Business School, a marketer's skill set now focuses on monitoring, measuring and demonstrating the value of new types of spends to senior management. Bharadwaj spoke as part of a recent panel discussion, “How to Manage Your Brand in Today’s Market,” that was cosponsored by the Atlanta Chapter of the International Association of Business Communicators and AIGA, the professional association for design. In the discussion, panelists addressed the delicate balancing act between harnessing new media and protecting brands.
Uncharted Waters: Navigating the Transition of Television Technology
As more television viewing moves to the Internet, the questions of who controls the video content and how to keep customer demand satisfied continue to plague TV executives from all arenas. With so much money at stake, the major players want to avoid the mistakes the music industry still faces in the aftermath of challenges like Napster. During a recent panel discussion on the "Future of TV: Disruptive Changes in Video Services” held at Emory University's Goizueta Business School, industry experts shared opinions on the likely outcome of this new transition in technology.
The Net Impact of Netbooks? It Depends on Who Uses Them for What
Small, inexpensive netbooks -- portable computers smaller than notebooks but dependent on the Internet for file-storage and software -- are likely to have a disruptive impact on the PC industry, but there are many questions to resolve, experts say. Will netbooks poach sales of laptops? Are they replacements for smartphones? How will a weak economy affect sales? Will the devices increase the popularity of cloud computing? Stay tuned as this new technology continues to evolve.
3D Movies: Adding Depth or Falling Flat?
DreamWorks Animation CEO Jeffrey Katzenberg called the latest 3D movie technology "the greatest innovation to occur in the movie business in 70 years." A bevy of theater chains are exploring or installing digital cinema and 3D systems in the second half of 2008 into 2009. Intel and others are creating tools for companies to make a new generation of 3D animation films. Experts at Wharton say 3D movies are back in vogue, but it's unclear whether the latest greatest technology can give theaters a sustainable competitive advantage over other forms of entertainment.
Driving Adobe: Co-founder Charles Geschke on Challenges, Change and Values
With PostScript, PDF and Flash, Adobe Systems introduced technologies that laid the foundation for desktop publishing, electronic document interchange and interactive web content. But the difficulties Adobe faced during its 26-year history were many: shifting business plans, Apple aligning with Microsoft to compete with key Adobe technologies, a hostile takeover attempt from a leading competitor, and a management crisis that led to the firing of four top executives. Adobe co-founder and co-chairman Charles Geschke spoke with Knowledge@Wharton about how the company's core values helped Adobe address these challenges and position the company for the future.
From Toys to Tools: Exploring Virtual Worlds in the Classroom
Virtual worlds are transforming the way business operates by creating new templates for accomplishing tasks from training and collaboration to product design and marketing. In a new course offering from Emory University and its Goizueta Business School, “Virtual Worlds and New Realities,” students and faculty explore issues surrounding emerging types of virtual worlds and immersion technologies while participating as avatars in Second Life and other virtual world environments. According to Benn Konsynski, a chaired professor of information systems and operations management at Goizueta who co-taught the course with Emory Vice Provost for International Affairs Holli Semetko, the expanding use of rich immersion technologies is “creating unlimited opportunities for business.”
Virtual Worlds: Mapping a New Business Reality
Virtual worlds are poised to play an ever greater role in business, politics, and day-to-day life. Though less than one percent of the world’s population currently participates in virtual worlds, the actual number is higher than the number of Internet surfers in 1994, says Benn Konsynski, a chaired professor of information systems and operations management at Emory University’s Goizueta Business School and co-chair of a recent conference entitled, “Virtual Worlds and New Realities in Commerce, Politics and Society.” The conference invited academics, gamers, entrepreneurs, social scientists and information technology specialists to discuss the growth and future of virtual worlds such as Second Life and Kaneva. The technological demands and opportunities they present will lead to rich, immersive media, says Konsynski, transforming the business landscape both online and in the office.
Supporting Decision Making with the Power of Excel
Delving into the world of Excel and its various applications can be an explorative and, believe-it-or-not, fun way to enhance knowledge and productivity contends, Elliot Bendoly, an associate professor of information systems and operations management at Emory University’s Goizueta Business School. In his new book, Excel Basics to Blackbelt: An Accelerated Guide to Decision Support Designs, Bendoly provides a compilation of information he’s used to teach management courses cloaked in a user-friendly format that will help bridge the developers’ divide between the available basic reference materials and the more advanced programming guides. Notes Bendoly: “The reader who goes through the book as a novice to application development will come out with a strikingly novel way of thinking about solving problems in the real world.”
