Articles 1 to 10 of 99
Uncovering the Mental Traps and Treasures of Entrepreneurship
In So You Want to Start a Business?, author Charles F. Goetz, a senior lecturer in organization & management and a distinguished lecturer in entrepreneurship at Emory University’s Goizueta Business School, offers a no-nonsense litmus test on whether an idea presents a worthy business opportunity or should be pitched in the dumpster. Co-written with Edward D. Hess, professor of business administration and Batten Executive-in-Residence at the University of Virginia, the book also gives sage advice for those business owners who are struggling, but eager to set things right.
Understanding the Innovative Power of Play
In the new book The Red Rubber Ball at Work: Elevate Your Game Through the Hidden Power of Play, author and consultant Kevin Carroll discusses the innovative power behind play. In a recent interview with Goizueta Business School's Knowledge@Emory, Carroll notes that what we learn in childhood—to be spontaneous, resourceful and full of imagination—offers us lifelong lessons for creativity and problem solving at work.
Why Innovation Will Revive the Tech Sector
With estimates of more than 300,000 jobs lost in the tech industry, will innovation suffer? According to faculty at Emory University's Goizueta Business School the recession's impact on the industry will be painful in the short-term, but will produce the type of innovative products consumers have come to depend on. The difference, faculty experts say, is that entrepreneurs and upstarts will likely overtake better known stalwarts of the industry.
Malcolm Gladwell’s Latest Tome Delves into the Hidden Causes of Success
In the new book Outliers: The Story of Success, bestselling author Malcolm Gladwell, well known for his top selling tomes The Tipping Point and Blink, doesn’t dispute the role of smarts, talent and drive in making the most extraordinary and successful people stand out from the pack. Instead, the author contends that people underestimate the more overwhelming role of hidden advantage--those things the individual has nothing to do with, such as year of birth, family connections, access to resources and special training--in making software billionaires, leading entrepreneurs, and world renowned musicians tops in their given field.
Emory’s Clifton Partnership Aids Business, Community, and the Environment
At a time when high energy costs and a crumbled credit market are spurring local, state and federal governments to tighten their belts in a bid to contain costs, a unique partnership between Emory University and the surrounding Atlanta neighborhood promises to have a positive impact on the school, the community, and the environment.
In the Mood: Exploring Managerial Creativity and Intuition as Sources of Competitive Advantage
Many factors drive a company’s performance, not the least of which are entrepreneurial creativity and managerial effectiveness. In two papers recently presented at the fifth annual Atlanta Competitive Advantage Conference (ACAC) at Emory University’s Goizueta Business School, U.S. and Australian faculty presented their research on the effects of group mood and managerial mental models on creative and structural dynamics, offering strategies for enhanced business success. Among the findings? Managerial creativity and intuition are not easily copied and thus provide a distinct source of competitive advantage.
Why Innovation and a Customer Focus Can Drive Revenue and Profits
“All too often, managers decide on a business strategy—what markets to pursue and what products to make—then turn to innovation to support it. This is the wrong way around,” contends A.G. Lafley, the chairman and CEO of Procter & Gamble. “Innovation needs to be put at the center of the business in order to choose the right goals and business strategy and make how-to-win choices.” Lafley, along with business consultant and best-selling author Ram Charan, expound on this theme in their new book The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation. The book offers insights from Charan’s work with business clients and highlights P&G’s turnaround and the customer-is boss focus that Lafley stresses helped turn the consumer marketing giant around. Placing the consumer at the center “delivers sustained organic growth and profits,” the authors assert.
Will High Gasoline Prices Spur Innovation?
With oil now at $124 a barrel and the average price of a gallon of gas $3.65, frustrated American consumers are looking for answers. As the political candidates scramble for solutions, Ray Hill, an adjunct professor of finance at Emory University’s Goizueta Business School, takes a less alarmist view of higher oil prices. Hill, who holds a doctorate in economics from MIT and spent ten years as CFO of Mirant Corporation, an Atlanta-based U.S. electricity supplier, has seen prices shift before and believes that market forces, rather than price caps or mandated investments in alternative energy sources, will produce the most beneficial results.
The ‘Marketnomics’ Difference: A Handy Tool for Maximizing Product Value
In a recent interview, Charles F. Goetz, adjunct professor of organization and management and distinguished lecturer in entrepreneurship at Emory University’s Goizueta Business School, explains “Marketnomics,” the analytical tool he developed that uses a combination of primary market research and calculus to quantify and prioritize the value customers are likely to place on a company’s list of product features and benefits. The result is product offerings with substantially greater perceived value at no additional cost to the business.
Want to Become a TV or Film Producer? Better Learn the Art of Making a Deal
“There are a gazillion great ideas out there, but it comes down to who you can get to buy into your product,” says Tracey Baker-Simmons, the co-owner of Atlanta-based B2 Entertainment Studios LLC who has produced such shows as “Being Bobby Brown.” Baker-Simmons shared her expertise with students at Emory and its Goizueta Business School during a new seminar entitled, “The Business of Producing for Film and Television.” In addition to learning how to pitch their ideas and the finer points of negotiating a deal and managing a budget, students came to realize a truth Baker-Simmons continually stressed, “this industry is 80% business and 20% creative.”
