The boundaries between work and play are beginning to disappear as consumer technologies -- including social networking tools, user generated content and wikis -- are increasingly adopted by corporate America. For technology companies, this emerging "consumerization" trend represents an opportunity, but it also brings new management challenges as companies struggle to embrace these technologies in a way that doesn't limit their usefulness but also doesn't result in lost time or money. And while there may be productivity gains for corporations that experiment with integrating the latest consumer gadgets, security remains the deal breaker, say experts at Wharton. Put on Hold: Why Telecoms Can't Get Consumers to Bond More with Their Cell Phones
As the price of wireless transmissions drops, telecom carriers need to focus on new applications that will engage consumers more deeply with their mobile devices -- and encourage them to pay a premium for wireless services, according to speakers at the recent Wharton Business Technology Conference, whose theme was "Enterprise Agility: Lead with Speed." Sony's Blu-Ray Victory: Learning to Catch the Technology Wave?
Determining when and what technological innovation to adopt can be a bit like predicting the outcome of the stock market on any given day. Sony’s recent win with its Blu-Ray technology over Toshiba’s High Definition DVD is the latest example of a firm learning from past mistakes and capitalizing on an existing product, the Sony PlayStation 3. But if knowing when to adopt a new technology is tricky, how is a company to stay competitive? Experts at Emory University’s Goizueta Business School discuss the role of strategy and luck in making the winning moves with new technologies. Exploring Knowledge 'Stickiness' in the Healthcare Setting
Introducing a new process into an existing system, even when it is better, can cause some difficulty or “stickiness” in managing the transition. In their new paper, “Exploring Stickiness in Knowledge Transfer Processes: The Case of Evidence-based Medicine,” doctoral candidate Roopa Raman and Anandhi Bharadwaj, associate professor of Information Systems and Operations Management at Emory University’s Goizueta Business School, examine the impact of knowledge transfer breakdown in the healthcare setting. The authors offer ways to spot trouble early and show how the use of information technology can play a key role in getting people to accept new knowledge and change their behavior. Why Leveraging Technology Should be an Ongoing Business Strategy
The ability to harness technology and gain competitive and organizational advantage depends on how effectively IT is managed in an organization, says Maryam Alavi, vice dean and a chaired professor of information strategy at Emory University’s Goizueta Business School. During a recent lecture at the annual Executive Women of Goizueta Conference in Atlanta, Alavi advised executives that gaining such advantage requires a constant alignment between technology and a firm’s business model and processes. “Technology can really change, diminish or render your business model obsolete,” explains Alavi. “If your business model and technology are misaligned, it’s going to have negative consequences.”